Wednesday, June 27, 2012

Custom Web Designing Features for Automotive Dealers' Sites

Today, a significant number of car purchasers are using Internet to research and purchase vehicles. Aware of this rapidly growing trend, many automotive dealers are using Internet as a first hand medium to reach out to their potential customers. With increased competition in online advertising and marketing, you need to ensure that you maintain a dynamic website that reflects the values and objectives of your dealership apart from driving in more sales.

Websites are the means of communication over the Internet through which you can let the potential customers know about your products and services. However, just getting an automotive dealer website is not enough. You should have a visually-engaging and customized website that leaves a strong first impression about your dealership. You need to have a unique, professional, and effective custom designed website to reach car shoppers precisely and convert them into car buyers.

In order to make your custom designed website effectively connect with shoppers, have an edge over competitors and to generate more sales leads, you should get a complete set of custom web designing features.

Before learning about the features of a good custom web design, you need to understand that each and every customer has a different need, preference and expectation from your website. So, you need to have a professional, custom made website design that contains the perfect blend of design and content apart from being user and search engine friendly. Some of the amazing features of a customized website for your dealership are:

Monday, June 11, 2012

Designing Next-Generation Automotive Center Consoles

With the trend of increased adoption of consumer electronics in the automotive industry, the design of the center console is undergoing a major shift. This article covers some of the emerging trends which are finding increasing adoption in the center console. These technologies not only provide a seamless human machine interface for when the passenger uses a cell phone or the car navigation unit, but also enable automobile manufacturers to save money, improve reliability, and create a shift in the aesthetics of the car.

With greater emphasis being placed on the user experience and an increased need for design differentiation, automotive human machine interface (HMI) has gone through a paradigm shift and is taking the user experience to a whole new level. The center console, located in the center of the front interior of an automobile, has a display and control switches for Infotainment, HVAC, communication modules, and other functions. It is an essential component of an automobile interior as it consolidates access to these systems and provides the user with all the relevant information required for an enhanced and controlled driving experience.